Texas A&M University
Texas A&M has amassed more than 2.3 million followers across platforms while becoming the most engaging institution in the country on social media.
On social media, Texas A&M's mascot Reveille X has a unique voice and engaging content. Focusing on relatable, community-focused content has made these social media accounts successful drawing in a high engagement rate among her tens of thousands of followers. Through her ever-growing presence on social media accounts, Reveille has become one of Texas A&M's strongest brand ambassadors.
Texas A&M's PBS/NPR affiliate brings its followers relevant content, promotes on-air programming, and celebrates the things that make its community unique through social media. My team has done a fabulous job creating these accounts, establishing voice and strategy, and leading them.
Texas A&M Office of the President social media
The Texas A&M President Social Media (launching March 2024) allows for the head of the university to speak directly to his constituents — students, faculty, staff, campus community, legislators, and more. I used my experience in executive communications to establish a unique brand voice and tone, create a strategy, and an adaptable content calendar.

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